Matthias Endler Built His Own Newsletter Setup

feedback@janusworx.com (Mario Jason Braganza) — Fri, 22 May 2026 16:13:29 +0530

Intended Audience

Mostly me (confirmation bias. slight gloating 😂)

I’m writing this post today, because I monkeyed with my newsletter template. Again!
So this post is just to make sure there are no more hiccoughs :)

Matthias Endler, he of the fantastic Rust in Production podcast (and the Corrode rust consultancy) just published a post on his newsletter setup and how he went about building it.

His reasons (and his story) are really similar to mine.¹
Tinyletter => Mailchimp =>
Wanting to have a semblance of control after being burnt => Self hosting!

He settled on Plunk, while I use my Sendy + Amazon SES combo. (they look pretty similar to me)
Newsletters live in a git controlled repo. Same.
Write in my favourite editor. Ditto.
One markdown file per letter. Same pinch!

The only difference, is his workflow is controlled by a fancy cli, while I depend on ye old copy & paste.

Having someone with a visible presence do this, hopefully serves as an inspiration to others.
I just wish more of my nerd kinfolk do this!

Feedback on this post?
Mail me at feedback at this domain.

P.S. Subscribe to my mailing list!

except for his audience ofcourse! Which is orders of magnitude larger than my dinky little circle of friends ↩︎

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Matthias Endler Built His Own Newsletter Setup