Book-Notes

A Simple Marketing Worksheet Who’s it for? What’s it for? What is the worldview of the audience you’re seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters and neophiliacs? Why will they tell their friends? What will they tell their friends? Where’s the network effect that will propel this forward? What asset are you building? Are you proud of it? — “This Is Marketing”, Seth Godin ...

There is absolutely nothing I can say about the Personal MBA that hasn’t been said. I cheat and present Derek Sivers’ notes on the book. But here’s his point about the book as a whole … Wow. A masterpiece. This is now the one “START HERE” book I’ll be recommending to everybody interested in business. An amazing overview of everything you need to know. Covers all the basics, minus buzz-words and fluff. Look at my notes for an example, but read the whole book. One of the most inspiring things I’ve read in years. Want proof? I asked the author to be my coach/mentor afterwards. It’s that good. ...

“The lyf so short, the craft so longe to lerne.” — Geoffrey Chaucer, Parlement Of Foules, 1374 This quote that opens the book reflects the chaos in my life. I have too many things to do, a busy life and yet, innately I am an autodidact. I yearn to learn new things! And learning new things is also how I’m slowly shifting my career goals. Needless to repeat, tonnes to do, and grains of time in hand. ...

Started: 2018-03-18 Finished: 2018-03-19 I think most of my writing about books will be just short stabs like this. Or I’ll never get to anything in time. I was supposed to start with Perennial Seller and then this popped up and looked like less intensive, so I picked it up first. Well, it’s an awesome, racy read. And something only Ryan Holiday could have done justice to. He writes almost objectively, never hiding his biases. ...

Started: 2018-05-14 Finished: 2018-05-14 Willpower is like a muscle. There’s only so much of it that you can use if you don’t train it. And it gets tired and depleted of its energy reserves, if you just use it rashly. You need to train it, bulk it up and make it strong so that you can then use it to create change. As Baumeister states in the conclusion of the book, ...

Started: 2018-05-07 Finished: 2018-05-10 Done with Artemis. If you like sci-fi well told, if you liked the Martian, you’ll love Artemis. I did audio this time and was in for a pleasant surprise. Rosario Dawson reads the book. Yes. That Rosario “Badass” Dawson! And of course, she makes for a badass narrator too. Listening to her go, “Shit! Shit! Shittity Shit!” is a hoot. Instead of a solo guy stranded on Mars, this one is all about the first lunar city (the titular Artemis) with it’s settlement domes and loads of intrigue ...