1. This is Marketing, Seth Godin*
  2. Atomic Habits, James Clear*‡
  3. How to Fight a Hydra, Josh Kaufman (lovely fable! timely (for me) too!)*
  4. Value-Based Fees: How to Charge and Get What You’re Worth, Alan Weiss‡
  5. Million Dollar Maverick, Alan Weiss‡
  6. Million Dollar Consulting, Alan Weiss‡
  7. The Consulting Bible, Alan Weiss‡
  8. Getting Started in Consulting, Alan Weiss‡
  9. Million Dollar Consulting Proposals, Alan Weiss‡
  10. What I Talk About When I Talk About Running, Haruki Murakami*†
  11. The Fifth Risk, Michael Lewis†
  12. High Output Management, Andrew S. Grove (when the master speaks, you listen with rapt attention*)*‡
  13. It Doesn’t Have to Be Crazy at Work, Jason Fried & David Heinemeier Hansson†
  14. 21 Lessons for the 21st Century, Yuval Noah Harari†
  15. Creative Selection, Ken Kocienda†
  16. Patriot Games, Tom Clancy*
  17. The Hunt for Red October, Tom Clancy
  18. The Complete Guide to Fasting, Jason Fung*‡
  19. Homo Deus, Yuval Noah Harari†
  20. The Silent Companions, Laura Purcell
  21. The Personal MBA, Josh Kaufman*‡
  22. The First 20 Hours, Josh Kaufman‡
  23. Titan, Ron Chernow†
  24. The Race for Paradise, Paul M Cobb*†
  25. The Art of Thinking Clearly, Rolf Dobelli†
  26. The Subtle Art of Not Giving a Fuck, Mark Manson†
  27. Conspiracy, Ryan Holiday*†
  28. Lauren Ipsum, Carlos Bueno*‡
  29. Willpower, Roy Baumeister*†
  30. A Few Lessons from Sherlock Holmes, Peter Bevelin*†