On Sir Jonathan Ive

Ian Parker’s piece on Jony Ive and the permeance of design at Apple[^n] is simply outstanding!

Richard Seymour, the British designer, described the bond between Jobs and Ive as one “between a savant-level aesthete and an incredible craft-capable practitioner.”

and

When, in 2007, Robert Brunner first saw a MacBook’s “unibody” housing—made, unprecedentedly, out of a milled block of aluminum—it was a “mind-blowing epiphany,” he said. Apple “had decided that this was the experience they wanted, so they went out and bought ten thousand C.N.C. milling machines.” (Apple didn’t confirm that figure, but Brunner was not being hyperbolic.) Soon after the iPhone débuted, Brunner said, Ammunition was approached by “a very large Korean company” to create a touchscreen competitor: “They wanted us to do it in six weeks.” He laughed. “We were, like, ‘You don’t realize, this was years. This was years of a lot of very good people.’ ”

You should read this as your long weekend read!